About me
Digital Creative | Editor | Copywriter | CRM + CMS Management
I am a copywriter and editor with more than 10 years of experience in digital and print. I've got a proven track record with deadline-oriented work and have strong leadership, project management and communication skills.
my toolkit
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Adobe Experience Manager (AEM)
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Adobe InDesign
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Adobe Illustrator
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Adobe Photoshop
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Basecamp
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Basic HTML / CSS
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CRM / CMS
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Google Docs
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InVision
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JIRA
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Microsoft Office
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Sketch App
WORK EXPERIENCE
Web Content Specialist
Sprint | April 2017 – March 2018
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Used Adobe Experience Manager (AEM) to maintain front-facing content on Sprint.com. Incorporated HTML and CSS language to create look and feel in line with brand standards.
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Helped lead AEM training for content owners, offering instruction and course documentation. Developed Adobe Omniture team tutorial for implementing campaign tracking.
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Worked with internal and external teams for programming including sweepstakes initiatives, seasonal messaging and Apple device launches.
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Edited, wrote and produced consistent copy for Sprint's web products based off national marketing offers and target audiences.
Editorial Project Manager
Texas Monthly Custom Publishing | Dec. 2008 - Dec. 2017
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Planned and executed three annual publications: Houston Meeting Planners Guide and the biannual Houston Official Visitors Guide.
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Well versed in Basecamp. Used program to streamline communication, maintain tasks and deadlines, as well as file organization.
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Served as liaison between design firm, sales team and client. Maintained editorial photo and writing budgets, along with production timeline.
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Directed a top-to-bottom redesign of the publication, helping create a hip and successful leisure product that is distributed throughout Texas.
Copywriter + Web Editor
Houston First | Dec. 2008 - Apr. 2017
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Produced print and digital content for Visit Houston—the marketing division that oversees tourism in Houston.
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Created “Pitch Book” for Houston First to communicate value proposition to elected city and state officials. The book won the 2016 America Marketing Association Crystal Award for Print Collateral & Direct Marketing.
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Used CMS and CRM to publish content and maintain client data on VisitHouston.com.
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Launched IDoHou.com, a resource for couples planning their wedding in Houston. Worked with developers to identify site wireframe, while also directing visual and written content.
Freelance Writer + Project Manager | Ongoing
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Founding Project Manager for Marquis Way magazine. Managed team of 13 to produce a custom publication for the 1,000-room Marriott Marquis Houston.
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Copy edited Taste of Texas’ 40th anniversary cookbook. Publication won the American Advertising Federation’s 2018 “Best of Show” award for print.
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Lead writer and editor for Green Beans and Guacamole, a sell-out cookbook filled with recipes from 45 of Houston’s most celebrated chefs.
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Sole editor for Insolence of Office, a sociopolitical publication written by Ronald Wayne, one of Apple’s original co-founders.
Senior Editor
Houston Modern Luxury | July 2006 – Nov. 2008
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Wrote, edited and fact-checked stories relating to Houston and the luxury market.
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Planned and edited photography and text for “Now!”—the magazine’s section dedicated to culture, entertainment, interior design, fashion and food.
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Developed the “Now!” section into the “how-to” model for the company’s 26 other city, bridal, home and men’s magazine titles.
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Promoted from Assistant Editor to Associate Editor to Senior Editor within two years.