About me 

Digital Creative  |  Editor  |  Copywriter  |  CRM + CMS Management

I am a copywriter and editor with more than 10 years of experience in digital and print. I've got a proven track record with deadline-oriented work and have strong leadership, project management and communication skills.

my toolkit
  • Adobe Experience Manager (AEM)
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Basecamp
  • Basic HTML / CSS
  • CRM / CMS
  • Google Docs
  • InVision
  • JIRA
  • Microsoft Office
  • Sketch App
 WORK EXPERIENCE 

Web Content Specialist

Sprint | April 2017 – March 2018

  • Used Adobe Experience Manager (AEM) to maintain front-facing content on Sprint.com. Incorporated HTML and CSS language to create look and feel in line with brand standards.

  • Helped lead AEM training for content owners, offering instruction and course documentation. Developed Adobe Omniture team tutorial for implementing campaign tracking.

  • Worked with internal and external teams for programming including sweepstakes initiatives, seasonal messaging and Apple device launches.

  • Edited, wrote and produced consistent copy for Sprint's web products based off national marketing offers and target audiences.

Editorial Project Manager

Texas Monthly Custom Publishing | Dec. 2008 - Dec. 2017

  • Planned and executed three annual publications: Houston Meeting Planners Guide and the biannual Houston Official Visitors Guide.

  • Well versed in Basecamp. Used program to streamline communication, maintain tasks and deadlines, as well as file organization.

  • Served as liaison between design firm, sales team and client. Maintained editorial photo and writing budgets, along with production timeline.

  • Directed a top-to-bottom redesign of the publication, helping create a hip and successful leisure product that is distributed throughout Texas.

Copywriter + Web Editor

Houston First | Dec. 2008 - Apr. 2017

  • Produced print and digital content for Visit Houston—the marketing division that oversees tourism in Houston.

  • Created “Pitch Book” for Houston First to communicate value proposition to elected city and state officials. The book won the 2016 America Marketing Association Crystal Award for Print Collateral & Direct Marketing.

  • Used CMS and CRM to publish content and maintain client data on VisitHouston.com.

  • Launched IDoHou.com, a resource for couples planning their wedding in Houston. Worked with developers to identify site wireframe, while also directing visual and written content.

Freelance Writer + Project Manager | Ongoing

  • Founding Project Manager for Marquis Way magazine. Managed team of 13 to produce a custom publication for the 1,000-room Marriott Marquis Houston.

  • Copy edited Taste of Texas’ 40th anniversary cookbook. Publication won the American Advertising Federation’s 2018 “Best of Show” award for print.

  • Lead writer and editor for Green Beans and Guacamole, a sell-out cookbook filled with recipes from 45 of Houston’s most celebrated chefs.

  • Sole editor for Insolence of Office, a sociopolitical publication written by Ronald Wayne, one of Apple’s original co-founders.

Senior Editor

Houston Modern Luxury | July 2006 – Nov. 2008

  • Wrote, edited and fact-checked stories relating to Houston and the luxury market.

  • Planned and edited photography and text for “Now!”—the magazine’s section dedicated to culture, entertainment, interior design, fashion and food.

  • Developed the “Now!” section into the “how-to” model for the company’s 26 other city, bridal, home and men’s magazine titles.

  • Promoted from Assistant Editor to Associate Editor to Senior Editor within two years.

 Download Full Resume